Insight Event Strategy – Successful events start with a smart strategy

Events are experiences
Successful events start with a smart strategy

About section content

Insight Event Strategy provides strategic experience design for business events such as conventions and conferences, leadership retreats, sales meetings and other live programs with business objectives. Our mission is to help companies and organizations exceed expectations by designing impactful, valuable and inspiring experiences for event participants.

Business events today are in direct competition with every other mode of networking, connecting and learning out there. To keep participants at your event, you must continuously strive to make it impactful, valuable and inspiring. Your event experience needs to be something that cannot be replicated anywhere else.

This takes work. It takes strategy.

Our approach is collaborative and insightful. The success of your event becomes our mission.

Event experience design

Full-program renovation or very specific challenges

Strategic planning for business events

Let’s tackle goals, objectives, and resources to create a plan of action

Ideation workshops

Time to roll up our sleeves and collaborate to come away with creative solutions for your next event

Education/program content analysis and consultation

All adults learn differently, but are you teaching all of your participants in the same way?

We work alongside you to help solve your event challenges.

PARTICIPANT CONNECTIVITY

VARIED LEARNING EXPERIENCES

INNOVATIVE USE OF SPACE

VALUABLE EXPERIENCE DESIGN

DESIGNING CONFERENCE EXPERIENCES

LEARNING OPPORTUNITIES

RE-THINKING EVENT SPACE

MEETING WITH PURPOSE

FOUNDER & CEO

Kelly's passion is delivering valuable experience design for business events, conferences and conventions.

Prior to founding Insight Event Strategy, Kelly served for 15 years on staff at the Professional Convention Management Association (PCMA) where she was most recently the Senior Vice President of Education and Events. At PCMA, Kelly led the innovation behind the Convening Leaders and Education Conference programs, focusing on the latest in learning environments, engaging content and dynamic experiences for all participants. Kelly is a Certified Association Executive (CAE) and a Certified Meeting Professional (CMP), and sits on the Convention Industry Council's APEX Standards Committee.

A recognized industry thought leader, Kelly was named one of Successful Meeting Magazine's 25 Most Influential People in the Meetings Industry in July 2015 and in April 2016, was named to Smart Meeting Magazine's Smart Women in Innovation list. In June 2016, Kelly will be inducted into the BizBash Chicago Hall of Fame.