LEARNING OPPORTUNITIES IN OPEN SPACE

Venues: McCormick Place, Chicago, IL

Vancouver Convention Centre, Vancouver, BC

Greater Ft. Lauderdale/Broward County Convention Center, Ft. Lauderdale, FL

Photos by Jacob Slaton Photography
Photos used with permission from the Professional Convention Management Association

Challenge

Provide conference participants with a variety of different learning experiences than the typical in-room breakout sessions, foster high energy and networking.

Solution

Utilize the public open spaces and foyers within the convention facility to create several different types of learning activities, ranging from hands-on workshops to short lectures to technology clinics. These types of learning opportunities allow participants to further personalize their overall conference experience, invest shorter amounts of time in any particular topic and stay engaged throughout the day.

DESIGNING CONFERENCE EXPERIENCES

Venue: Orange County Convention Center, Orlando, FL

Photos by Jacob Slaton Photography
Photos used with permission from the Professional Convention Management Association

Challenge

Help attendees to personalize their conference experience.

Solution

Create four different luncheon experiences in the same room, with four different menus and service styles. Sections were color coded so participants could let their fellow attendees know where to meet them for connections.

Menus for each section were displayed on digital screens so attendees could choose which menu and seating option they liked best. Each of the four sections seated approximately 700 participants, and created buzz-worthy conversation for the rest of the day.

RE-THINKING EVENT SPACE

Venue: MGM Grand Garden Arena, Las Vegas, NV

Photos by Jacob Slaton Photography
Photos used with permission from the Professional Convention Management Association

Challenge

How to use a large arena space innovatively while providing learning and connections for participants.

Solution

Smaller, more intimate learning environments were designed and integrated into a networking breakfast held on one end of the space, with the full-attendance plenary session held on the opposite end. Education topics in these energetic spaces were brief investments of time for participants with two-three learning takeaways per topic.

DESIGNING EDUCATION FOR IMPACT

Venue: Metro Toronto Convention Centre, Toronto, ON

Photos by Jacob Slaton Photography
Photos used with permission from the Professional Convention Management Association

Challenge

Design a new and compelling education program that combines a variety of adult-learning concepts.

Solution

Design two separate education programs for the 550 attendees—on day one, utilize breakout rooms for concurrent education sessions; on day 2, create the entire day’s programming in one ballroom, allowing for a variety of interactions and activities. Incorporate lounge areas for conversations and numerous crowd-sourced activities utilizing the conference app.